Embee Mobile Insights

Category Archives: Mobile Insights

Politically Motivated Conservatives Flee to Parler. Is it a Movement or a Fleeting Moment?

By | 2020 Elections, Mobile Behavioral Data, Mobile Insights, ResearchDesk™ | No Comments

Have you heard the news? Some Facebook and Twitter users planned a mass exodus from the platforms to join Parler. Twitter users are going to Twexit off the platform and more than a dozen Facebook events promoting the exodus are planned, with several dozen more scheduled to take place up…

Read More

The Connection Between COVID-19 Restrictions, Demographics and Behaviors

By | Mobile Behavioral Data, Mobile Insights | No Comments

Six months into the pandemic, we are still struggling to respond effectively to COVID-19.   In principle, it should be a relatively straight-forward process to gaining consensus on what to do. First, through the work of our vastly capable research institutions and scientific community, discover the best practices for mitigating the…

Read More

The Coming Cookiepocalypse and the Future of Ad Effectiveness

By | Curated mobile panels, Mobile Insights, News, Uncategorized | No Comments

Last January, Google announced it would stop supporting third-party tracking cookies in its Chrome browser within two years. Once a largely hidden technology, cookies have become increasingly more visible to consumers, in part due to the California Consumer Privacy Act (CCPA) and Europe’s General Data Protection Regulation (GDPR), which require…

Read More

What if everyone all-of-the-sudden does everything differently? How apps tell the story of COVID-19

By | Mobile Behavioral Data, Mobile Insights, News | No Comments

Embee Mobile has captured app usage for tens of thousands of people before and during the pandemic. Hear about the ways people have changed their mobile behavior in response to coronavirus. Russell Tillitt, Embee’s CEO, will be presenting the latest results at The Quirk’s Event on July 15, 2020 at…

Read More

TikTok + Snapchat have pulled the rug under Facebook’s feet

By | Longitudinal Insights, Mobile Behavioral Data, Mobile Insights | No Comments

TikTok + Snapchat together are increasingly having success competing with Facebook for marketing dollars. Surprisingly, the financial markets have yet to notice, but that may soon change. Did we at Embee see this coming? Yes. See Footnote, below, Apps Tell The Story*, which references a few blogposts from the recent…

Read More