Embee Mobile Insights

Category Archives: Mobile Behavioral Data

Politically Motivated Conservatives Flee to Parler. Is it a Movement or a Fleeting Moment?

By | 2020 Elections, Mobile Behavioral Data, Mobile Insights, ResearchDesk™ | No Comments

Have you heard the news? Some Facebook and Twitter users planned a mass exodus from the platforms to join Parler. Twitter users are going to Twexit off the platform and more than a dozen Facebook events promoting the exodus are planned, with several dozen more scheduled to take place up…

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The Connection Between COVID-19 Restrictions, Demographics and Behaviors

By | Mobile Behavioral Data, Mobile Insights | No Comments

Six months into the pandemic, we are still struggling to respond effectively to COVID-19.   In principle, it should be a relatively straight-forward process to gaining consensus on what to do. First, through the work of our vastly capable research institutions and scientific community, discover the best practices for mitigating the…

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Traditional brand tracking is dead!

By | Behaviorally-triggered surveys, Best Practices, Industry Solutions, Mobile Behavioral Data | No Comments

During the IIEX Behavior virtual conference, Alec Maki and Jenn Feltis from Bellomy presented an entirely new approach for constructing and running brand studies. Utilizing single-source attitudinal and behavioral data from the Embee Mobile panel, Bellomy disrupted traditional brand tracking methodologies by exploring new data sources to go beyond what…

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What if everyone all-of-the-sudden does everything differently? How apps tell the story of COVID-19

By | Mobile Behavioral Data, Mobile Insights, News | No Comments

Embee Mobile has captured app usage for tens of thousands of people before and during the pandemic. Hear about the ways people have changed their mobile behavior in response to coronavirus. Russell Tillitt, Embee’s CEO, will be presenting the latest results at The Quirk’s Event on July 15, 2020 at…

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TikTok + Snapchat have pulled the rug under Facebook’s feet

By | Longitudinal Insights, Mobile Behavioral Data, Mobile Insights | No Comments

TikTok + Snapchat together are increasingly having success competing with Facebook for marketing dollars. Surprisingly, the financial markets have yet to notice, but that may soon change. Did we at Embee see this coming? Yes. See Footnote, below, Apps Tell The Story*, which references a few blogposts from the recent…

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